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Wireframe — structure and content priority only. Not the final design.

cover — review hub for the client; edit the notes, VoC summary, and page list per project

Marty Fulford — website wireframes

Low-fidelity structure for review: layout, content priority, and page flow — not design. Gray boxes stand in for real photography and branding. Phase 1 pages are fully composed; later items appear as phase-tagged spokes.

View the wireframes

What to look at

These are wireframes — a black-and-white blueprint of each page so we can agree on structure and content before any design or photography. Gray boxes stand in for real images and branding; focus on the page flow, what each page leads with, and whether anything's missing.

Click through every wireframe below. Greyed-out items are planned for a later phase, so you can see what's coming next. Anywhere you see a [TODO-CLIENT] tag, that's content we still need from you (an award title, a stat, your move-in year) — left visible on purpose rather than filled in with a guess.

Voice of customer — summary

The verified reviews emphasize one theme: Marty puts the client before the sale and stays in their corner — patient with first-time buyers, resourceful for out-of-state and new-to-Oregon clients, and accountable through closing. The wireframes lead with that relationship, not the transaction. Full VoC report below ↓

Voice of customer — full report

The VoC report captured how real Corvallis-area buyers, sellers, and especially relocation prospects actually talk — pulled from public forums, competitor reviews, and relocation threads — to feed GBP categories, site copy, and content. The core findings:

The emotional center is affordability and fit

For relocators, the dominant anxiety is that Corvallis is a small, expensive, supply-constrained college town (median sale price around $568K; homes now sitting roughly 55–102 days versus the old 3–4 day turnaround). The recurring lifestyle make-or-break filter is the rain and gray winters, OSU is the gravitational center of why people move there, and newcomers fear isolation and not fitting in.

Agents get judged on trust and responsiveness above all

The loudest, most repeated frustration and fear is the agent going cold after the contract is signed; the flip side — "she put me as the client before the sale, in my corner 100%" — is what earns loyalty. Referral from a friend is the dominant way people find an agent, and the "realtors are money-grabbers/leeches" sentiment runs throughout — which is exactly what Marty's community involvement can neutralize.

A competitive correction that reshapes positioning

Town & Country Realty didn't go out of business — it became Town & Country Sotheby's International Realty in January 2026. The prestige/luxury/"#1 producer" lane is now occupied by a 75-year local brand wearing a global luxury badge, so Marty can't out-prestige it. Her lane is human, transplant-to-transplant, community-rooted, and honest about cost and rain.

The search opportunity

Every commercial-intent Corvallis query is buried under lead-gen aggregators (Clever, HomeLight, Redfin agent-match), and AI assistants pull from that thin layer plus a few Reddit threads — none containing genuine local guidance. That gap is what a content-rich relocation hub can win.

Language to adopt — and to avoid

Adopt: "in your corner," "before the sale," "transplant," "belong here, not just buy here," neighborhood names, OSU, giving back.
Avoid: "#1/top producer/luxury" (now owned by the Sotheby's competitor), money-forward framing, and anything that reads as a hard close — prospects are primed to distrust commission-motivated language.

The honest limitation

Verbatim Corvallis-specific "how I chose my realtor" quotes are scarce, the report was sized to what's verifiable rather than padded, and the biggest gap is that Reddit — where local recommendations actually live — couldn't be captured, so "customers don't say X" sometimes just means "I didn't find them saying it." Nextdoor and Facebook were gated, and some city-data relocation threads are several years old.

The recommendation

Build the relocation hub as answer-shaped content (the fastest route to AI-search visibility), capture Google and Zillow reviews aggressively since every competitor's independent review count is thin, and lead everywhere with the human/community differentiator rather than prestige.

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